IIJ to Conduct Proof-of-Concept Testing for the Next-Generation Eco-Data Center

Testing the Practicality of Constructing an Eco-Friendly Data Center Using Japan's First Outside-Air-Cooled Container Unit Internet Initiative Japan Inc. (IIJ) (Nasdaq:IIJI) (TSE1:3774), one of Japan's leading Internet access and comprehensive network solutions providers, today announced that it will conduct proof-of-concept testing for building an environmentally friendly data center for the cloud computing age in cooperation with Toshiba Corporation (Toshiba), NLM ECAL Co., Ltd. (NLM ECAL) of the Nippon Light Metal Group, Nohmi Bosai Ltd. (Nohmi Bosai), and Kawamura Electric Inc. (Kawamura Electric).
They will build a modular data center with a cooling system that directly uses outside air, and operate it for one year starting in February 2010, with the aim of commercialization. This will be the first data center in Japan with a container unit cooled all year round by outside air.
IIJ had been considering the use of a chilled-water-cooled container unit, but with the trend in the United States away from water-cooled systems and towards the more energy-efficient outside-air-cooled systems, they realized that they could not focus solely on one single method geared towards environmental measures and improved power efficiency. They thus decided to embark on this test in order to find the most appropriate method for the installation environment.
IIJ will use its know-how (garnered from the operation of 15 data centers nationwide) to design a next-generation data center model that is aimed at achieving the scalability, low costs, and energy efficiency demanded by cloud computing. Based on this model, NLM ECAL will develop a container shell, with Toshiba supplying the outside-air cooling equipment, Nohmi Bosai providing the fire-prevention equipment, and Kawamura Electric providing the racks and power equipment.
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Green storage essentials: Addressing power, cooling and space issues

With energy costs on the rise, storage administrators are looking to green storage technologies to help run their data centers more efficiently. In the past, data storage systems were immune from the scrutiny of data center managers who pored over power requirements of computing gear looking to trim electric and cooling costs. Because the server side of the shop tended to get more notice than workmanlike storage systems, it got most of the power-cutting attention. But things have changed and—blip!—storage is all over those screens these days.
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Contribution from Elephants!!?

Do an elephant contribute to environment? yes, that is really possible says http://www.poopoopaper.com/.

This is how they welcome,

Thanks for visiting our website. Here you'll find a poo load of information about African and Asian elephants, our company and our fantastic and fun products! We're also your source for environmentally friendly gifts (environmental gifts ). We have stationery products like journals, noteboxes and greeting cards which all make great gifts for almost any occasion. Each item that we craft has an informative little booklet with and all sorts of interesting information about elephants,how your purchase helps elephant welfare efforts and our totally cool and unique production process - giving our products an educational as well as functional (not to mention entertaining) purpose.

Go green initiative from http://www.poopoopaper.com/ has to be really appreciated.

Think Ecological

What is Eco-Logical?

"Eco-Logical" addresses both the environmental side (Eco) of IT sustainability imperatives and the pragmatic side (Logical) of proper business management. Through a new strategic approach of combiming both green and fiscal thinking. Eco-Logical simultaneously satisfies social responsibility and bolsters business value. By engaging in green IT best practices, such as purchasing energy efficient servers, organizations can achieve IT sustainability imperatives through reduced power usage and bootom-line benefits through significantly reducing costs.

Read more here

Fall 2009 Energy Efficiency Expo in D.C. Nov. 14th

The 2nd Green Revolution (http://2ndgreenrevolution.com/) team has announced the Energy Efficiency Expo this Saturday Nov 14th 2009 from 10 a.m. to 4 p.m. the office of the People's counsel for the District of Columbia (OPC-DC)* will present it's Energy Efficiency
Expo at the Walter E. Convention Center (801 Mount Vernon Place). For more information on the event, click here

myLot User Profile

Top 25 Companies That Are Going Green

To start with, following are 25 well known companies that are leading "go green".
1. Bank of America
Our Commitment Toward Sustainable Business:
We are experiencing an unprecedented turning point in history as we confront the question of sustainability: Can we thrive economically while preserving and protecting the environment for future generations?
At Bank of America, America's largest retail bank, our answer is an emphatic "yes."
2. Ceres
The world can no longer afford business as usual. We must begin to reward activities that assure our future, and discourage practices that degrade our environment and society. We must achieve a global economy that sustains not only the hopes of the 6.7 billion people on the planet today, but also the 9 billion people projected to be here in 2050.
3. General Electric
Ecomagination puts into practice GE's belief that financial and environmental performance can work together to drive company growth, while taking on some of the world's biggest challenges. Learn about the GE commitment to products and services that are as economically advantageous as they are ecologically sound.

4. Dopunt
DuPont™ Weatherization Products awarded “Green Approved” Product Seal. Several products from the DuPont Building Innovations portfolio have received the coveted Green Approved Product Seal for National Green Building Certification by the National Association of Home Builders (NAHB) Research Center. Now, builders who use these “Green Approved” DuPont products can earn points toward certification to the National Green Building Standard™.
5. RiskMetrics Group (Previously Innovest Group)
“Energy efficiency and operating costs are certainly key issues for the industry” states Amy Hall, Senior Analyst and co-author of the Report. “As climate change discussions gain momentum, the role of buildings is being addressed by governments around the world. Emitting up to 40% of global carbon emissions, buildings will play a significant role in any climate mitigation strategy. As the risks and opportunities of green design become more strategically aligned with financial performance, early leaders are set to gain a competitive advantage over laggards.”
6. McDonalds
7. Home Depot
8. Anheuser-Busch
9. Pratt & Whitney
10. Starbucks
11. Wal-Mart
12. Tesla Motors
13. Coca-Cola
14. Enterprise Rent-A-Car
15. Toyota
16. Dell
17. Target
18. Brooks
19. Honda
20. Continental Airlines
21. Tesco
22. S.C. Johnson
23. Goldman Sachs
24. Hewlett-Packard
25. TJX Companies